Pumpkin Coffee and Friendship: Why Gen Z Can’t Get Enough of Gilmore Girls

by Jessica Arndt

As the leaves turn to shades of amber and the air grows delightfully crisp–for those of us who experience fall weather–a beloved ritual unfurls: I brew my pumpkin spice coffee, don my coziest socks, and settle into my favorite nook on the couch for a glorious rewatch of Gilmore Girls. The theme song’s sweet “la la la laaa” dances in my mind, whisking me away to a world where smartphones are mere figments of a distant future, budgets for endless dining out are practically limitless, and real, heartfelt social connections flourish. This early 2000s treasure is not just a show to a lot of people; it’s a cozy cocoon where friendship, community, and razor-sharp banter reign supreme. And let’s be real—it’s nothing short of miraculous that, even in 2024, Gilmore Girls still ranks among the top 10 most-watched shows on major streaming platforms. Its charm remains irresistible, flooding social media with a delightful wave of reels and captivating aesthetics.

The Allure of Stars Hollow

Our world is ruled by smartphones, rapid-fire notifications, and a constant hum of chaos. Gilmore Girls offers an idyllic escape into Stars Hollow—a charming community where everyone knows your name—and, let’s be honest, your business. Here, characters engage in genuine conversations over coffee, share hearty meals, and forge connections that cut through the superficial interactions that often plague our lives. Rory and Lorelai’s adventures remind me of a time when friendships blossomed in coffee shops, not just through the latest meme or emoji.

I believe the setting of Gilmore Girls taps into a deep-seated yearning for authenticity. As Gen Z wades through a landscape filled with political agendas and sexual politics, Gilmore Girls serves as a refreshing antidote. Instead of the hypersexualized narratives that seem to dominate today’s screens, we are treated to heartwarming tales that celebrate the complexities of relationships—between mothers and daughters, friends, and the delightful townsfolk who make Stars Hollow feel like home.

The Cultural Relevance of a Classic

Despite the rise of “woke” television that often prioritizes political correctness over relatable storytelling, audiences–myself included–continue to flock back to Gilmore Girls. It soared during its fifth season, becoming The WB’s second-most-popular show, and has maintained daily syndication since 2004. In 2024, it still holds its ground as a top contender in the streaming realm, proving to me that our collective craving for shows that embrace moral dilemmas and emotional depth is anything but fading. 

It’s quite fascinating to witness how, even amidst today’s content-saturated frenzy, the charm of Gilmore Girls remains unblemished. The series has attained cult classic status, and it’s easy to see why: it creates a haven where viewers like me can find solace amid the chaos of modern life.

Savoring the Small Moments: Lessons from Lorelai and Rory

For many in Gen Z, as well as those in older and younger generations, Gilmore Girls is a sanctuary—a cozy backdrop for seasonal rituals. When I snuggle up for yet another rewatch, cocooned in my favorite blanket, while the AC blasts like it’s auditioning for a winter wonderland (thanks, Arizona), I feel a deep connection—not just to the characters, but to the very essence of our humanity: that universal craving for companionship, understanding, and the kind of genuine connection that makes you forget your social media feed even exists. The show’s humor, intelligence, and warmth serve as a gentle reminder that, despite the relentless pressures of adulthood and societal expectations, it’s perfectly okay to seek joy in the little things.

I feel our culture often measures worth through productivity, yet Gilmore Girls whispers a soft encouragement to slow down and savor the moments that matter. The laughter shared over coffee, the spontaneous road trips, and the bond between Lorelai and Rory resonate deeply, urging us to cherish the relationships we hold dear. All while Lorelai’s never-ending, winding sentences challenge me to navigate my new short attention span like a mental workout.

So, I’ll be pouring myself another cup, sinking deeper into my blankets, and losing myself once again in the charming world of Stars Hollow. After all, in the midst of all this chaos, we could all use a generous slice of warmth and connection to keep us grounded.

As Gen Z wades through a landscape filled with political agendas and sexual politics, Gilmore Girls serves as a refreshing antidote. Instead of the hypersexualized narratives that seem to dominate today’s screens, we are treated to heartwarming tales that celebrate the complexities of relationships—between mothers and daughters, friends, and the delightful townsfolk who make Stars Hollow feel like home.

Jessica Arndt

Leave a comment